Insight
June 29, 2026
Market Flash
Campbell's Comes to a Boil: Shorts Turn Up the Heat as Earnings, Downgrades and a CFO Exit Stack Up
EquiLend Cost of Borrow in The Campbell's Company has surged by more than 400% in just six months as earnings misses, analyst downgrades, and a credit rating cut drive short positioning to historic extremes.
EquiLend Borrow Quantity has climbed without pause in The Campbell’s Company (CPB) so far this year, reaching 83 million shares, up 172% year to date, and driving EquiLend Utilization above 80%. EquiLend Cost to Borrow has also risen from near-GC rates six weeks ago to a peak of about 880 bps last week. This follows a previous rate inflection in late March, when borrow costs also surged over 800 bps amid credit downgrades.
In January, Fitch cut Campbell’s debt rating to BBB-, and subsequent developments have continued to weigh on investor concern. Q2 results in March were bad enough that five analysts downgraded in a single week, with Bernstein turning outright bearish. The Q3 report on June 8 added further pressure, with profits from their snacks sector continuing to slide, tariff costs showing no sign of easing, and the CFO announcing his departure for July. EquiLend data shows borrow demand continuing to rise even as the stock has already shed about 40% and lost its S&P 500 seat in the past year, suggesting bears see further room to fall.
With Campbell’s under intense investor scrutiny, subscribe to EquiLend’s real-time data to track every shift in short interest and see how short sellers are positioning.
The EquiLend Edge
EquiLend’s short sale & financing data provides actionable intelligence on evolving market sentiment that traditional metrics may not capture.
Book a demo of EquiLend Data & Analytics today to receive these signals and more in real-time: https://equilend.com/contact-us/.
Bloomberg Terminal users can subscribe to EquiLend’s exclusive short selling and financing data by entering terminal shortcut APPS ORBISA <GO> or clicking the following link: https://on.equilend.com/bloomberg-terminal-page.
