Insight
October 2, 2025
Market Flash
Market Flash on Tilray Brands (TLRY)
Presidential Endorsement of CBD Use Drives Cannabis Stocks
In our latest EquiLend Data & Analytics Market Flash, we identify a notable rise in short sale and financing activity for Tilray Brands (TLRY) that may reveal underlying market sentiment during significant price movements.
Market Context
Tilray Brands (TLRY US), a cannabis wellness company best known for its infused beverages and foods, has long been a volatile stock. That volatility hit overdrive this week after President Trump posted a Sunday video touting cannabidiol’s potential benefits for seniors. Cannabis stocks roared higher Monday. Tilray led the charge, soaring 61% by the close.
A consistently top short position, Tilray Brands short sellers may have seen the writing on the wall leading up to the social media post by the President. EquiLend’s Data & Analytics indicates that borrow demand has been in decline over the last 30 days. Since September 1st, EquiLend Borrow Quantity is down 17% and EquiLend’s Broker-to-Broker Quantity is down 35%. This drastic drop in the Broker-to-Broker market is a leading indicator of declining Short Interest and rising investor sentiment.
By leveraging EquiLend’s daily and intraday data, investors can stay ahead of these market moves and position their portfolios accordingly, even before the next social media post.

The EquiLend Edge
The combination of strong price performance with expanding short interest creates a dynamic worth monitoring. EquiLend’s short sale & financing data provides actionable intelligence on evolving market sentiment that traditional metrics may not capture.
Book a demo of EquiLend Data & Analytics today to receive these signals and more in real-time: https://equilend.com/contact-us/.
Bloomberg Terminal users can subscribe to EquiLend’s exclusive short selling and financing data by entering terminal shortcut APPS ORBISA <GO> or clicking the following link: https://on.equilend.com/bloomberg-terminal-page.