Market Flash on CBRL
Cracker Barrel encountered recent challenges when the company faced swift and significant public backlash in August 2025 after unveiling a new, modernized logo. The simplified design was met with widespread criticism from customers, who viewed the change as a departure from the brand’s traditional, nostalgic image. In response to the latest news, we observed a rise in short interest, as EquiLend Borrow Quantity had increased by more than 1 million since mid-August and currently stands above 4.6 million shares. Social media amplified the negative sentiment, and the company’s stock price continued to decline.